Md Shamsuddin

Designing digital products that millions of people love to use; Currently Head of Design at Shifl Inc.

Reduced 15% redundant communication

I led the redesign of Shifl’s customer portal, streamlining various supply chain services into a digital platform. This simplified complex offline interactions, reducing unnecessary communication and errors significantly.

Improved cross-selling & retention rate

I redesigned Pathao’s landing screen with improved navigation, delightful interactions, and better accessibility. This attracted customers to try new services and encouraged them to return for regular service requests.

Increased revenue & Customer satisfaction

I rebuilt the entire information architecture and UI library for the Boost Merchant portal, creating a smoother experience and more efficient workflow. This led to an increase in paid customers.